On December 5th, the Alibaba Group and the Belgian federal government signed a memorandum of understanding on cooperation, marking the European arrival of the world e-commerce platform (eWTP) project promoted by Alibaba. What this means is that more small and medium-sized enterprises worldwide will benefit from a fair and beneficial trading environment.

According to the cooperation memorandum, the two parties promoted bilateral trade based on eWTP and provided a more convenient and fair choice for the cross-border trade of small and medium-sized enterprises in Europe by building a more inclusive and innovative trading platform. The Internet is profoundly changing the global trade landscape, and SMEs and young people are increasingly becoming the main force driving trade and globalization. In Europe, SMEs account for more than 90% of enterprises, and Belgiums SMEs account for 98%. Entering Europe, eWTP will help European SMEs to better participate, share and build a beneficial globalization environment.

It is reported that Alibaba Group will help Liege Airport fully realize their digital transformation in the future to better meet the growing demand of SMEs for cross-border trade. The Alibaba Group and the Belgian government will also jointly launch a digital service platform to support small and medium-sized enterprises, and cooperate to promote the digitization of tax processes, making customs clearance more efficient.