Bell Flavors & Fragrances’ Spark trends program is in its fifth year, and the company has unveiled ten key trends that it believes will lead the way to new innovations within the flavour and fragrance industry. Spark is Bell’s insider resource for new and emerging consumer trends as well as flavour and fragrance inspirations.

The flavour trends within this years’ Spark program include revisiting the culinary building blocks of America. Flavours will also be explored throughout the expanse of Eastern European cuisines as well as traveling across Africa to discover its cultural flavour traditions. The crossroads of cooking methodologies and ingredients are visited through the indigenous flavours of South America, while Korean cuisine also reaches beyond taste and aroma.

This year’s fragrance Spark trends will take an aromatic voyage through Vietnam to explore the indigenous beauty and cultural inspirations. The natural beauty realm takes quality to a higher level with cleaner labels and simplified natural ingredients. Ancestral tribal roots from the past are making their way into the modern world through music, fashion, and beauty, while scent awakens the aura through energetic healing connections to the soul and contrasting shock factors that deliver powerful punches of creativity in a world wher bold is the new normal.

Kelli Heinz, Bell’s Vice President of Marketing, said: “Bell’s Spark trend program has become one of the most reputable trend forecasts for product development that analyses different data points combined with consumer insight to generate trends for flavour and fragrance concepts. Each year Bell measures our previous forecasts to see wher they have been embedded in the market place validating our unique trend curation process. The new Spark trends are sure to ignite our customer’s creativity and inspire their senses for future flavour and fragrance developments.”