Azelis conducts a bi-annual principal satisfaction survey. The third one took place in late 2018, and overall scores increased from 3.91 in 2016 to 4.06 (out of 5) in 2018.

According to the company, the survey shows continued good performance in principal management, long-term partnership, friendliness of the staff, strategic alignment, transparency and professionalism.

Improved performance was recorded for sales forecast, in-depth knowledge of principal products, limited staff turnover and raising and handling customer complaints in the appropriate way.

The bi-annual survey is in line with Azelis’ strategic ambition to consistently deliver an excellent performance for its principal partners.

The survey is sent to 100 principals and the most recent one saw a response rate of 70%.

Compared to the 2016 principal satisfaction survey, Azelis has improved most in sales forecasting, in-depth knowledge of principal products, limited staff turnover and raising and handling customer complaints in the appropriate way.

Dr. Hans Joachim Müller, Azelis group CEO, said: “Partnerships are at the heart of our business and I am grateful that our partners took the time and effort to share their perception about our work with us. Without their feedback, we would not be in the position to fine-tune our actions and constantly improve our service. We are proud of our continued enhanced performance but will not stop there - continuously driving improvement is a core value of Azelis. Eventually I would like to take this opportunity to thank everybody in Azelis whose hard work and dedication were instrumental in this excellent performance.”