The current market trend leans towards superfoods such as quinoa and chia seeds. The interest in those seeds has increased recently.

Quinoa’s rise to global superfood status saw the United Nations Food and Agriculture Organisation declare 2013 the International Year of Quinoa.

Nonetheless, the demand for trendy grains can lead to an extensive oversupply which may force Australian farmers to lower their production levels.

The competition is fearce and Australian farmers cannot compete with the Latin American markets when it comes to costs.. Local farmers Ashley Wiese and Megan Gooding joined forces with agronomist Garren Knell to build the Three Farmers brand and their own processing facility in 2015.

Ms Gooding said one of the biggest challenges growers faced in Australia was the flood of cheap quinoa seeds being produced in South America.