Coeliac UK was announced winner of the ‘2019 best use of an app’ at the memcom membership excellence awards.

Coeliac UK, the charity for people who need to live gluten free, was announced as the winner of the 2019 memcom membership excellence awards, for its Gluten Free Food Checker app which makes shopping for food and drink products safer and easier.  

Awarding the charity as the winner in the ‘2019 best use of an app’ category, the judges said they were struck by the scale and ambition of the app, that provides access to a database of over 100,000 products and allows the charity’s members to personalise content.

The judges also noted the complexity of the app’s development and Coeliac UK’s willingness to develop the product post launch, trialling the new functionality with its membership community to give users a broader choice.

“Making life easier for those living gluten free is at the heart of what we do and it is wonderful to have one of our flagship services recognised with a memcom award, which acknowledges the emphasis on user journey and our continued improvements to deliver more functionality and tailored content for a better user experience,” said Hilary Croft, Coeliac UK CEO.

Produced in conjunction with the food tech start up FoodMaestro, the app is exclusive to Coeliac UK’s members enabling them to search thousands of food products that are suitable for a gluten free diet.

The app also gives additional options to tailor search results to include additional dietary preferences. It lists all products that carry the Coeliac UK Crossed Grain symbol, which is internationally recognised by those who need to follow a gluten free diet.

By New Food Magazine