Lacprodan HYDRO.PowerPro is said to be ideal for powder shakes and ready-to-drink protein beverages. Sourced from grass-fed cows and made in Europe, it is fat-free, non-GMO, Halal and Kosher. On-pack benefits include high-in-protein, no added sugar, great taste, low bitterness, easy-to-dissolve and low viscosity.

Arla Foods Ingredients’ newest product is claimed to offer all the power of whey protein hydrolysate without the bitter taste.

Whey protein hydrolysate is more readily absorbed than intact whey protein, the company notes, giving the body quicker access to amino acids and potentially reducing muscle damage. Several studies have shown that athletes experience improved recovery after intense exercise when they consume whey protein hydrolysate.

However, whey protein hydrolysates are known for a bitter taste not found in traditional whey protein isolates or concentrates, according to Arla. This unpalatability is a common challenge, it says, for sports nutrition brands during product development.

Arla Foods Ingredients’ new 100% whey protein hydrolysate Lacprodan HYDRO.PowerPro is claimed to overcome this challenge, being 50% less bitter than comparable products with a similar degree of hydrolysis (21-27%).

However, its unpleasant taste is a familiar challenge during product development. Lacprodan HYDRO.PowerPro solves this problem, offering all the power of whey hydrolysates without the bitter taste. It paves the way for a new generation of protein products that act quickly but also taste great.”

Anne Louise Friis, Health & Performance Nutrition Manager at Arla Foods Ingredients, said: “The benefits of whey protein hydrolysate for post-exercise recovery make it ideal for sports nutrition applications.

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