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Global plant-based food company Livekindly Co. (Livekindly) has announced the acquisition of Swedish food brand Oumph!
Financial details of the transaction have not been disclosed by either company.
Established in 2014, Oumph! is part of the Swedish company Food for Progress.
Oumph! products are currently available across the UK and Nordic countries, and the brand recently expanded its product footprint at Jumbo in the Netherlands, along with Fry’s and LikeMeat.
Livekindly chairman and CEO Kees Kruythoff said: “The Livekindly company is leading a movement to build a more sustainable future through our portfolio of brands—who are all creating delicious healthy plant-based food—and our ecosystem of mission-aligned partners.
“Bringing Oumph! into the Livekindly family was a natural next step for us. Their commitment to plant-based food quality and protecting the planet mirrors our own as we accelerate our mission to make plant-based eating the new normal.”
It is also a partner of the Research Institute of Sweden (RISE), which develops better plant-based ingredients.
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