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Hain Celestial Sells Two More Tangential Brands

foodprocessing 2020-04-02
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Hain Celestial Group in March completed two more divestitures, both Canadian brands, in its effort to trim down and focus.

The Casbah brand of vegetarian prepared food mixes was sold to U.S. Durum, a maker of couscous products. Casbahs products include couscous, pilaf, quinoa, hummus and falafel.

Europes Best, which makes frozen fruits and vegetables, went to Natures Touch Frozen Foods. Details of the transactions were not disclosed.

"These ... divestitures represent another important step in the execution of our transformational strategic plan by further simplifying the portfolio and organization and improving our margins and cash flow," said Mark Schiller, Hain Celestials president/CEO. "The transactions allow us to focus more resources against fewer, bigger opportunities which will drive our long term financial performance."

Schiller came on board In October 2018 to trim the company and return it to profitability.

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