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Domino’s trial new fresh vegan dough

fdiforum 2020-06-17
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Domino’s is trialling two new vegan pizzas made using fresh hand-stretched dough in 46 stores across the UK and Republic of Ireland.

The trial follows a year of product development by the food innovation crew at the company’s test kitchen. The development built on consumer feedback from a previous trial.

It sees the company take two of its popular meat-free menu options – Margherita and Vegan Vegi Supreme – and make them using an improved freshly made dough to replicate the Domino’s taste.

“Our vegan offering has been a while coming because we’re determined to make sure it’s full of our iconic Domino’s flavour,” said Aman Prasher, Domino’s Chief Vegan Dough Developer.

“We might not be first but we’re always the best – no compromises. Our dedicated pizza chefs are incredibly excited for our fans to try this new and improved latest dough as we believe we’ve nailed it.

“If they agree, and love it as much as we do, Domino’s will roll out nationwide. We’ve now busy working on some toppings and sides -so watch this space.”

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