Global bioscience company Chr Hansen has announced the launch of its new food colouring turmeric, FruitMax Yellow 1000 WSS.

The company noted that its new product is suitable for a wide range of applications such as confectionery, ice cream, snacks, bakery and meals.

Chr Hansen claims that its colouring food produces bright yellow colour with minimal off-taste across many applications.

The company added that its product is also suitable for a variety of non-transparent packaged foods.

Chr Hansen global marketing director Jerome Raudin said: “We’ve tested the stability of FruitMax Yellow 1000 WSS extensively, and are very pleased with the outcome.

“There are many good applications for this product, but ice cream, hard candy, brioche and extruded snacks come to mind as particularly suitable as the colour is very robust to hard temperatures. We look forward to introducing our new FruitMax Yellow to the market.”

Due to legislative reasons, FruitMax Yellow 1000 WSS could find its core markets in Europe, Latin America and the Asia Pacific (APAC) region.