Plant-based egg alternative producer Zero Egg has secured funding to grow its business in the US and support new product rollouts in the coming year.

The company raised $5m in a Series A funding round, which led by Powerplant Ventures.

The round was joined by the company’s existing investors, including Unovis Asset Management-New Crop Capital and Strauss Group-The Kitchen Hub.

Zero Egg co-founder and CEO Liron Nimrodi said: “By filling the white space in the foodservice industry for plant-based egg alternatives, Zero Egg aims to make plant-based foods the norm and empower the era of sustainable foods.

“Our goal is to meet growing consumer demand for an egg replacement that is effective, nutritious, versatile, and kind to animals and to the planet. We are elated to join Powerplant Ventures’ portfolio of brands. We can’t imagine a better partner to help us grow the brand and transform the industry.”

The company said that by launching its plant-based egg products, it aims to create a positive impact on the environment, animal welfare, and people’s health.

Strauss Group-The Kitchen Hub also reinvested in Zero Egg through the latest funding round.

Strauss Group-The Kitchen Hub business development vice-president Amir Zaidman said: “We are proud to see Liron and her team materialise the Zero Egg vision.

“The company was started under the framework of ‘The Kitchen’ incubator. The support of investors such as Powerplant Ventures and Unovis-New Crop Capital are strong votes of confidence, and what we see as a big step forward for the plant-based egg category.”

Veteran plant-based restaurateur and Powerplant Ventures co-founder and partner TK Pillanhas also joined Zero Egg’s board of directors.