After launching in the US earlier this year, Zero Egg has announced it has raised $5 million in Series A funding, led by Powerplant Ventures and joined by existing investors Unovis Asset Management-New Crop Capital and Strauss Group-The Kitchen Hub.

Zero Egg is a plant-based egg alternative, that the company claims tastes and looks the same as ordinary eggs. The company says it is going to use this new cash windfall to further grow its brand in the US, wher it is looking to replac some of the 100 billion eggs consumed there every year with its plant-based offering.

“By filling the white space in the foodservice industry for plant-based egg alternatives, Zero Egg aims to make plant-based foods the norm and empower the era of sustainable foods,” said Liron Nimrodi, CEO and co-founder of Zero Egg. 

“Our goal is to meet growing consumer demand for an egg replacement that is effective, nutritious, versatile, and kind to animals and to the planet. We are elated to join Powerplant Ventures’ portfolio of brands. We can’t imagine a better partner to help us grow the brand and transform the industry.”

The Zero Egg board of directors has also welcomed plant-based restaurateur and Powerplant Ventures co-founder and partner, T.K. Pillan.  He believes Zero Egg is the missing link in the campaign to make plant-based alternatives the norm in restaurants. “I’ve been on a mission to offer practical plant-based options for consumers at both the retail and restaurant level for many years. What has been missing until now is a complete, affordable plant-based alternative for eggs,” he said.

“Zero Egg is a game-changer for the industry. We’re proud to invest in their team and confident it will be the much-needed affordable and versatile solution for operators looking to continue to reduce their use of animal products.”

Other new investors were also quick to praise the start-up, with Dan Y. Altschuler Malek, Managing Director of Unovis Asset Management-New Crop Capital, commenting: “The egg category is massive and the potential to disrupt it with an accessible plant-based solution is fairly untapped in the food industry. As investors, we are looking forward to continuing to support the expansion of Zero Egg in the US market.

“It was an easy decision to continue investing in Zero Egg because it is uniquely positioned given its functionality, taste, and competitive pricing.”