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Graeter’s launches line of animal-free dairy desserts

foodbusinessnews 2020-11-18
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Graeter’s Ice Cream has teamed up with food technology company Perfect Day to debut Perfect Indulgence, Graeter’s first line of vegan frozen desserts made with Perfect Day’s animal-free dairy protein.

Perfect Day uses fermentation to create microflora-made dairy protein that delivers the same taste and texture of dairy without the environmental, animal welfare, or food safety concerns, according to the company. The result is lactose-free whey and casein dairy proteins made without cows.

"Were honored to partner with Graeters Ice Cream, a venerable brand beloved across generations for its great taste and uncompromising quality,” said Ryan Pandya, co-founder and chief executive officer of Perfect Day. “From the coasts to the Midwest, and across the entire world, everyones looking for kinder, greener offerings that deliver on taste appeal. This is just the beginning of what we see as a tremendous opportunity to share delicious, animal-free dairy with people in a mainstream capacity."

The Perfect Indulgence line will launch in six traditional Graeter’s flavors: Black Cherry Chocolate Chip, cookies & Cream, Oregon Strawberry, Mint Chocolate Chip, Chocolate and Chocolate Chip. The company plans to release additional flavors in the future, including Madagascar Vanilla Bean.

"The taste of Perfect Indulgence is exactly what our customers have come to expect after 150 years of bringing them irresistibly indulgent ice cream," said Richard Graeter, president and CEO of Graeters Ice Cream. "We are excited to finally be able to serve authentic Graeters indulgence to guests who choose to eat vegan or cannot enjoy our regular ice cream due to a lactose intolerance. Until now, we couldnt put our name on a vegan product because it simply did not live up to our standards. But now, with Perfect Day, we can."

The new desserts will be available on the Graeter’s website beginning Nov. 27 and in Graeter’s scoop shops Dec. 1.

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