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So in 2020, despite the pandemic, we participated in a series of face-to-face and digital trade events, both international fairs and business rounds.
Participation in International Fairs
One of the most direct ways to establish direct contact and communication with potential customers is in international fairs, trade missions or business rounds. This is because they are ideal occasions that bring together buyers and sellers, in the same place and in a given period of time.
These were some of our highlights:
Face-to-face international fairs:
*Fruit Logistic 2020 in Berlin, Germany.
* The international fair Bio Fach 2020 in Nuremberg, Germany.
Virtual international trade fairs:
* Fruit Atraction 2020 (MarketPlace and Social Business Network).
International virtual trade fairs in Peru:
* Expoalimentaria
*Virtual Business Roundtable Super Foods Peru Europe – Fresco
Our participation in these international fairs, allowed us to get closer to our customers, consolidate business relationships, expand our customer base, evaluate future projects and business alliances, understand and appreciate the culture of the countries in which we are present, in order to provide a personalized service to measure.
These experiences make us grow and open new doors for us. It’s true this involves investment, but everything of value has a price: the road is made by walking and the world is made to be travelled.
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