US-based meat producer Tyson Foods has announced organisational changes to boost operational agility, customer experience and speed of innovation to markets to adapt to a dynamic environment.

As part of the initiative, Tyson Foods said that its four businesses will be equipped with new resources and structure required for a quicker response and innovation to cater to the markets they serve.

Under its new plan, customer sales will be integrated with each business segment so that customer needs are intensely focused and then quickly delivered.

Tyson Foods president and CEO Dean Banks said: “Consumer preferences are changing and evolving at a rapid pace.

“We must accelerate our pace of change to not only meet but exceed our customers’ expectations while delivering high-quality, innovative products. That’s why we’re adapting our organisation to enable our businesses to respond rapidly to the changing environment.”

The company has also appointed Donnie King as its chief operating officer, who will be responsible for operational excellence and continuous improvements.

King will also continue as group president of the poultry unit and advance the many improvements that he is already implementing.

King said: “We must simplify and focus our structure to facilitate faster operational decision making, and we must remove obstacles to provide an unmatched customer experience.

“This is part of an ongoing process of aligning resources around our business segment structure to ensure Tyson Foods is able to meet customers’ needs wher they are and in real-time.”

Tyson Food Group’s presidents of Fresh Meats, Prepared Foods and International, as well as the chief customer officer, will report to King, who will report to Banks.