Consumer packaged goods (CPG) companies Ka-Pop! Snacks and Bubba’s Fine Foods have merged their operations to form Awakened Foods.

As agreed, Awakened Foods will be the holding company for the two businesses and headquartered in Loveland, Colorado, US.

The company will also own a co-manufacturing division called Awakened Food Crafters to address the gaps in the health food manufacturing marketplace.

Awakened Foods CEO Dustin Finkel said: “In a recent survey we conducted, we found that well over 50% of natural food brands were dissatisfied with their current co-manufacturer.

“Often its because their co-man is unable to work with high growth brands with rigorous standards. That’s not the case with Awakened Food Crafters. We are also branded business owners living that same experience.

“We have designed our entire team and manufacturing facility around the belief that we need to accelerate capabilities in health, taste and quality for fast-growing partners.”

According to Awakened Foods, the business division also meets rigorous certification requirements and offers clients full R&D support, strategic consulting and broad production capabilities across snacks, granolas and extruded products among others.

Awakened Foods chief operating officer Jeff Schmidgall said: “Our capabilities for natural food brands, big and small, are truly unique in the industry. Additionally, our central location and top-tier food safety and quality standards make Awakened Food Crafters a fantastic solution for so many in the ‘better for you’ industry.”

Awakened Food Crafters is currently accepting new clients.