US-based superfood sweeteners and snacks maker D’vash Organics has partnered with date product manufacturer Al Barakah Dates Factory to increase the presence of its global business.

Established in 2016 by Brian Finkel and David Czinn, D’vash Organics offers sweeteners produced using natural ingredients.

D’vash Organics claim that all its products are non-GMO, paleo-friendly, vegan, low-glycemic, and contain 25% less sugar than honey.

The deal will enable the company to increase its presence in the US, as well as in the global market, via retail, wholesale and e-commerce channels.

D’vash Organics CEO Brian Finkel said: “We couldn’t be more thrilled to partner with Al Barakah Dates Factory. This partnership will allow D’vash to create the world’s largest date-focused super brand.

“Beyond the obvious and exciting business opportunities afforded by this deal, we see our agreement as a triumph of coexistence, peace, mutual respect, and hope for a prosperous future.”

Finkel explained that the partnership will provide a new tool to create new products such as date snacks and date sugar.

D’vash products are currently available at more than 5,000 stores in the US, including Costco, Whole Foods, Walmart, Sprouts, Safeway, Meijer and HEB. They are also sold online via Amazon and the company web site.

D’vash Organics president David Czinn said: “The new product lineup is so exciting. With access to Al Barakah’s entire product portfolio, we can now share our love of dates in so many new forms, all of which are sustainable and affordable for the consumer.

“We were on the verge of scaling our business and weren’t sure what was going to happen after Covid struck, but after sitting down to devise a pandemic-oriented strategy, we were able to turn 2020 into our best year yet, crushing our previous sales records and putting ourselves in a position to close this fantastic deal with Al Barakah. It truly felt like we rose from the ashes like a phoenix.”