Related Searches: Tea Vitamin Nutrients Ingredients paper cup packing

Food & Health Ingredients
Health & Nutrition
Processing & Packaging
Starch & Starch Derivatives

New platform “Ingredients by Imbibe” addresses flavor, taste, sweetness and textural challenges

foodingredientsfirst 2021-04-06
Share       

Imbibe has launched Ingredients by Imbibe, a new platform that offers the company’s high-performing ingredients to external R&D teams. Imbibe’s ingredient portfolio includes The Senses, a suite of taste solutions that address common product attribute complaints through flavor modulation, masking and mouthfeel optimization, and Pre/Sense Stevia.

 Imbibe designs ingredients to solve development challenges encountered while working on consumer products for global clients. 

As a result, these ingredient solutions are tested in beverage products in nearly every category and format. Imbibe ingredients support taste optimization, improved sensory perception and a rounded-out sweetness profile.

Previously, access to these ingredients was limited to Imbibe-developed products. 

Better-for-you products
Imbibe’s client partners, however, were quick to identify the utility of these ingredients outside Imbibe-developed product lines, often applying them in their own development. 

Further, Imbibe’s client partners have often used these ingredients outside of beverage applications, in nutrition bars, frozen novelties, confections and more. 

Offering access to this subset of Imbibe’s ingredient toolbox is an opportunity to expand Imbibe’s business model while supporting great brands and R&D teams who develop on their own. 

“Our primary focus is on creating a great product for our client partners, so our R&D team handles thousands of ingredients every year to find the best ingredient solutions. Often, existing solutions don’t perform to our expectations, so we develop our own. Ingredients by Imbibe is a product of this work,” says chief commercial officer Andy Dratt. 

“Unlike some food products, there’s not much you can hide behind in a beverage, and we couldn’t find taste and sweetener solutions that fulfilled all of our needs. We addressed these challenges by creating our own ingredients that we have been incorporating into products for years. They have been key to successfully overcoming a wide range of formulation challenges.”

Taste optimizers  
Another benefit of Imbibe ingredients is that they are label-friendly. Pre/Sense Stevia is listed as “Stevia Leaf Extract” on an ingredient statement, and The Senses are listed as “Natural Flavor(s).” There are also versions of The Senses that are kosher certified, Halal and organic compliant.

Demos were created with complex formulations in mind to showcase these ingredients multi-functionality and will be available for tasting as part of the rollout of this new channel.

E-newsletter

Subscribe to our e-newsletter for the latest food ingredients news and trends.

Tags

Recommended Products

Nuclese NP1

Nuclese NP1

HiBar Pump,(2BRV)

HiBar Pump,(2BRV)

Edible Halal Fish Gelatin 200bloom

Edible Halal Fish Gelatin 200bloom

DGZQ type airflow drying system

DGZQ type airflow drying system

Medicine packaging NO.CFA—57

Medicine packaging NO.CFA—57

Top

SJGLE B2B Website : 中文版 | ChineseCustomer Service: 86-400 610 1188-3 ( Mon-Fri 9: 00-18: 00 BJT)

About Us|Contact Us|Privacy Policy|Intellectual Property Statement

Copyright 2006-2023 Shanghai Sinoexpo Informa Markets International Exhibition Co Ltd (All Rights Reserved). ICP 05034851-121