An affiliate of private equity firm Roark Capital has acquired Nothing Bundt Cakes (NBC) for an undisclosed sum.

Established in 1997, NBC offers a wide range of bundt cakes in a variety of sizes and flavours.

It operates more than 390 corporate and franchised bakeries, which generate $470m in revenue across the US and Canada.

The company said that all its cakes are handcrafted and baked on-site using ‘high-quality’ ingredients and proprietary formulations.

Nothing Bundt Cakes CEO Kyle Smith said: “Roark is a best-in-class partner that shares our values of transparency and excellence and has deep expertise with its incredible portfolio of brands.

“We look forward to working with them to enhance support for our bakery owners and continue growing our system while maintaining the joy-giving experience our brand has offered guests for nearly 25 years.”

US-based Roark Capital invests in franchised and multi-location businesses.

The acquisition of NBC is said to be Roark’s 29th restaurant investment and 92nd franchise/multi-location brand.

Roark managing director Clay Harmon said: “Nothing Bundt Cakes is a special brand with delicious products that are beloved by guests. We have great admiration for what Kyle and his team have accomplished and are excited to partner with them.”

In November 2019, NBC expanded its presence in the San Diego market with the acquisition of six NBC franchisee bakeries (San Diego Bakeries).

The six San Diego bakeries will support NBC’s west coast bakery owners and serve as NBC’s research and development and product innovation base.