Recently, a poster themed "pineapples from Guangdong, China, a burst of flavor in every bite" has been repeatedly aired on a huge screen 19.5 meters high and 12.2 meters wide at the Times Square, New York, USA, according to Xinhua Screen Media Co., Ltd., who tenants the China Screen. The pineapples from Guangdong takes on the world, which shows the trend of the local brands of agricultural products going global, and also demonstrates to the world Chinas firm determination to modernize its agriculture and rural areas.

Chinas pineapples mainly come from Guangdong, while Guangdongs mainly come from Xuwen, a county known in South China as "the land of pineapples". Pineapples have been grown in the county for hundreds of years, and it now accounts for more than 38 percent of the countrys pineapple production.

Recently, the juicy, sweet and nutrient pineapples with golden appearance from Xuwen have topped the hot topic of microblog and also taken on the high speed rail to sell to 14 provinces and cities like Beijing, Shanghai and Gansu. Various cuisines made from pineapple serve on the table, waking up taste buds and recollecting delicious memories.

In order to publicize the pineapple from Guangdong and promote farmers sales, the Agriculture and Rural Affairs Department of Guangdong Province has carried out the "12221" Guangdong Pineapple Marketing Action 2021, which aims to spread quality pineapple to overseas markets by organizing purchasers in sales areas and cultivating purchase assistants in production areas, obtaining global market information and its way of transmission and guiding the production and sales based on big data. After exporting to Japan, Russia, Kyrgyzstan and other countries and regions, the pineapples will also go to West Asia, South Asia and other markets. While exploring new markets across the world, the pineapple also sets off a good start for agricultural products from Guangdong to go global.