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Lidl GB has today announced a new healthy food commitment, which will see the discounter increase sales of healthy and healthier products to at least 85 percent of total sales, based on tonnage volume, by 2025.
Lidl says its specialist nutrition teams have developed a bespoke nutrient profiling system (NPS) based on Public Health England’s nutrient criteria for front-of-pack traffic light labelling, focusing on fat, saturated fat, sugar and salt, which ranks all products as healthy, healthier or least healthy.
As part of the commitment, its teams are said to be assessing over 200 lines each year that can be improved to meet the healthy or healthier criteria. Lidl also claim that they will be engaging with suppliers to ensure a boost of its healthier products.
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