Leading flexible packaging innovator, Parkside, has added its sustainability portfolio to its offering in the APAC region to address new consumer trends emerging in the market.

A recent survey by McKinsey found that consumers across Asia are becoming increasingly concerned about packaging sustainability. The introduction of the new Parkside products boosts the recyclability of the companys existing range of flexible packaging designs, which is used across a wide range of markets, including food and drink. The new range also incorporates the companys award-winning collection of compostable packaging solutions, Park2Nature^TM.

Paula Birch, general manager of Parkside Asia, commented: "We are acutely aware of the shifting sustainability awareness of consumers in this region, and its vital that we are prepared to help brands adapt to this change in thinking.

"Its great to see the consumer now focusing on the importance of protecting the environment and reducing their dependence on single-use plastics. However, we must understand that packaging in all formats and materials is sustainable – it protects and preserves goods, minimising waste and energy, and ultimately protects the environment from harmful product waste."

The new sustainable packaging portfolio from Parkside comprises three variations of its Recoflex technology; a high barrier, single polymer laminate, ideal for recycling processes, which can be manufactured with paper, Polypropylene (PP) or Polyethylene (PE). Recoflex is suitable for various packaging applications, including pouches and flow wraps.
The range also contains the companys leading Parkscribe™ reclose lidding films manufactured from >30% recycled Polyethylene Terephthalate (PET). Suitable for use on PET trays, including fresh and cooked meats, fruit and vegetables, this innovative solution creates a complete single polymer PET pack, ideal for recycling, and reduces waste in the home with its reclose design.

Paula, added: "By strengthening the market"s push towards a circular economy, we can now produce a range of flexible packaging alternatives for brands that can be used in an array of applications wher extended shelf-life through high barrier performance, and in some cases resealability, are essential."