TechNavio has announced the publication of a new market research report on the global soft drinks market, which is expected to post a CAGR of 3.92% in terms of revenue from 2014-2018.

According to the report, packaging innovations will be a major trend expected to impact overall market growth through the projected period. Most of these innovations are centered on providing convenience for on-the-go consumption.

"A leading soft drink manufacturer in the UK has launched a carbonated soft drink that comes in a plastic aerosol format. The nitro-fueled aerosol technology provides a foamy blast of orange and a distinct drinking experience targeted at the teen market," says Faisal Ghaus, vice president of TechNavio.

"Vendors in the market often struggle with brand visibility and uniqueness in such an oversaturated market. Differentiating products through creative packaging materials and accessorised packaging is one way to help push products and gain a wider consumer base."

Additionally, vendors in this segment are increasingly looking towards alternatives to traditional soft drinks as a way to capture more health-conscious consumers. Natural soft drinks, drinks sweetened with stevia and coconut water are just a few alternatives that are being promoted by major vendors such as Nestlé, PepsiCo and Coca-Cola.