Frutarom BU Health has launched EFLAsense, a new line of all natural liquid extracts with sensory properties to boost flavour and health benefits in products such as beverages, confectionery, dairy, bakery and liquid dietary supplements.

The use of herbal extracts is an emerging ingredient trend for many market categories, according to global product launch activity tracked by Innova Market Insights. There was a 4% increase in global tracked product launches containing herbal extracts in 2014 from 2013, with more future growth anticipated.

The EFLAsense line contains natural botanic extracts from flowers, including chamomile, elderflower and orange blossom; leaves such as peppermint, lemon balm and sage; fruits and seeds, including fennel and rose hips; and several herbal blends. These essences are obtained from traditional plants and meet the increasing consumer demand for health and wellness and clean label products.

"The natural line provides healthy solutions to naturally enhance the taste of finished foods with nuances of flowers, herbs and other essences of nature," says Yannick Capelle, product manager at Frutarom BU Health.