Just over a third of consumers in the US, China, Brazil, Spain and Germany have increased their consumption of sugared dairy products over the last three years, reports DSM.

Despite 62% of respondents claiming they are concerned about their sugar intake, the consumption of sugared dairy products remains robust.

However, there is a potential for food manufacturers to grow the sugar reduced dairy market, which is not only driven by the World Health Organisation guidelines on sugar intake but also by consumers. This comes after 80% of the respondents agreed that dairy foods with low or reduced sugar are better for their health.

The findings support the relevance for new product developments in this category, wher currently the products available do not meet consumer requirements which would allow for a shift in buying behaviour.