DSM will launch its third report in its Global Insight Series, focusing on sugar reduction in flavoured milk.

The report reveals that flavoured milk consumption is soaring and it is not limited to children alone, as adults are also embracing the dairy beverages. Better taste and more flavour varieties are important in further stimulating demand, as well as addressing concerns on the sugar content in dairy products.

Nearly a quarter of adults and 41% of their children reported daily consumption of flavoured milk, reports the survey. It has proven to be the beverage of choice especially for consumers in Brazil and the US who drink it on a daily basis.

The year on year market growth between 2010-2015 is 13%, demonstrating the increased consumption of flavoured milk products. Adults are embracing flavoured milk types, such as chilled café latte style drinks or post workout dairy beverages, wher taste and bone health are the main attractions. In China, the functional benefits are more important, as 43% of the participants see gastrointestinal health as the main driver.

The survey respondents also indicate that they would increase their consumption in the next three years -29% of adults and 50% of their children respectively. Six out of ten consumers are concerned about the amount of sugar in dairy. Better taste and more flavour varieties are indicated most often as reasons to further increase consumption of sugar reduced flavoured milk beverages.

The findings support that flavoured milk is an ideal vehicle for creating healthy and nutritious dairy products for all ages and different lifestyles. Innovation can be driven by creating tastier products, bringing more varieties to the market which are lower in sugar.