Scottish oats company Stoats has unveiled Toasted Oaty Flakes, a 100% wholegrain cereal with premium oats that have been cooked and roasted for extra crunch.

Available in two flavours – Original and Fruit & Nut – the new offering is in response to customer demand following a survey of Stoats customers which revealed 46% of consumers regularly ate cereal and would like to see Stoats products available in this category.

When choosing breakfast products, the survey found that the most important breakfast features were primarily natural ingredients and taste followed by nutritious ingredients and low sugar, with 47.6% of respondents attempting to avoid sugar in breakfast cereals.

Stoats managing director Tony Stone comments, "At Stoats we are listening to consumers and their need for products that tick the boxes of health and wellness, which includes no added sugar, natural protein and wholegrains. This has led to the development of our Toasted Oaty Flakes range, which is perfect for those that love porridge but are looking for alternative cold cereal options from mueslis and granolas."