Devon, UK based The Well Hung Meat Company has launched its range of fresh, organic meat into the retail sector.

From its inception in 2001 as a meatbox home delivery service, specialising in locally reared dry-aged meat, Well Hung has developed a reputation for producing ethical, top quality meat.

"Weve been recruiting, building, benchmarking and designing new packaging to get ourselves ready to enter a new channel, and were really excited," says Fiona Robertson, head of sales at The Well Hung Meat Company. "Consumer habits have been changing so fast in recent times – although online remains a really strong and growing platform for us, we know there is a call for top quality high provenance meat to be more easily available in retail outlets.

"The environmental, health and animal welfare benefits of switching to organic are now better understood than ever before and we want play our part in making organic meat available to a wider audience."