Action on Sugar says healthy cereal brands have failed to include Department of Health (DoH) endorsed, colour coded traffic light, front of pack (FOP) nutrition labelling, despite some products containing high levels of sugar – which would equate to a red label. As a result, the group is calling for the labelling to be introduced across all food and drink products.

A total of 25 breakfast cereal manufacturers were surveyed, which revealed that while some do use FOP labelling, they do not use DoHs recommended colour coding, and others contain no FOP nutrition labelling.

Action on Sugar notes breakfast cereal shoppers could save themselves 45 teaspoons of sugar per month (182g) if they had access to consistent FOP labelling, allowing them to make informed decisions and switch to a lower sugar cereal.