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Unlock snack sales

foodanddrinktechnology 2021-12-07
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This summer, Phileas Fogg is helping convenience and independent retailers unlock additional crisps and snacks sales by introducing its best-selling American Style Bubble Chips variant in a £1 price marked pack (PMP) format in the UK.

Available from July in 90g sharing bags, Phileas Fogg American Style Bubble Chips are twice cooked for a light but satisfying crunch, with a tantalising Louisiana Sweet & Smokey BBQ flavour.

Matt Collins, trading controller convenience, KP Snacks says: "Price-marked packs now account for over half of all sharing snacks sales, particularly within convenience wher shoppers are looking for the best impulse deals on brands they know and love.

"We are tapping into this growing popularity by extending our offering with Phileas Fogg American Style Bubble Chips at a fantastic £1 price point. As one of our best-selling SKUs and a popular choice for summer BBQs and picnics, its sure to be a hit with consumers and retailers alike."

Independent retailer and KP SnacKPartners ambassador, Ushi Vithani of The Front Page in Thamesmead, comments: "More and more of our customers are coming in looking for a variety of sharing bags at great value for money, particularly at the £1 price mark. KP Snacks range of PMP’s sell really well in our store – it sounds simple but just by making PMPs more visible within our crisps, nuts and snacks range weve seen an increase in sales. Were looking forward to stocking the new Phileas Fogg variant."

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