British chocolate brand Choc On Choc is launching a new retail offering with a line of chocolate buttons in 100g sharing packs.

The launch aims to tap into the booming demand for confectionery sharing bags, with bagged selflines experiencing growth of 4.3% in 2014.

The buttons feature the brands signature offering of chocolate in intricate designs and are available in four flavours: Milk Chocolate, Salted Caramel, Chocolate Orange and Raspberry Ripple. Choc on Chocs design means that the chocolates look like coat buttons, with small holes edged into the circles and further detail around the outside.

Flo Broughton, Choc on Choc founder, says, "The launch of the sharing packs is an exciting new direction for Choc on Choc. They are helping the business diversify and will provide the brand with a product that taps into the booming premium sharing category, offering an exciting proposition for retailers looking to provide consumers with British produced artisan chocolate.

"Like all of Choc on Chocs products, they feature our signature offering of delicious British chocolate made into beautifully intricate designs. We believe that we have an exciting and unique offering and anticipate huge demand for the product."