With Halloween in mind, Britvic Soft Drinks has launched a new limited edition strawberry, apple and grape flavour for its Robinsons Fruit Shoot No Added Sugar range.

The Strawbrainy variant contains no added sugar, no artificial colours or flavourings and 11% real fruit juice. The blend has been created to excite existing consumers, while encouraging new shoppers to buy into the Robinsons Fruit Shoot range during the Halloween season.

The limited edition flavour stays true to Robinsons Fruit Shoots fun, colourful aesthetic with the instantly recognisable bottle shape and a yellow flash highlighting that Strawbrainy is a limited edition in the core Fruit Shoot range.

Kirsty Hunter, brand director for stills and future brands at Britvic Soft Drinks, comments, "Were really excited to be launching Strawbrainy as a limited edition for our Robinsons Fruit Shoot range and are sure it will create a real buzz within the kids soft drinks segment in October.

"Halloween is hugely popular in the UK and were confident that by offering shoppers a new flavour from a range that kids love, we will be able to grow sales of the range even further, whether at home or on the go."