British bircher muesli brand Cuckoo has rebranded its packaging and resized its pots to tap into growing demand for convenient on the go products.

On the go food consumption has increased by 10% over the past year, with breakfasts bought and consumed in transit accounting for 7.6% of all occasions. To grow its share of this expanding market, Cuckoo has resized its bircher muesli pots to 150g packs, ensuring that they are convenient to eat while on the move.

The brand has also revamped its packaging, with brighter colours and a bolder design to increase consumer appeal and improve its on shelf presence.

Cuckoo co-founders Lucy Wright and Anna Mackenzie say, "These developments will help the business better tap into growing demand for convenient on the go products.

"We are delighted about our exciting rebrand that ensures our products have greater brand presence on the shelf, while highlighting the quality ingredients that go into every pot. And the new pack size means that Cuckoo is more convenient than ever for consumers to enjoy while they are on the move."