Avebe has launched Eliane Bind 12, a potato starch with properties that allow food manufacturers to create high quality and crispy coatings for fish and meat.

With the product, a significant reduction of starch can be achieved in recipes, while retaining a crispy coating.

Avebes market manager Christer Andersson says, "We have developed a unique new starch that gives our customers the opportunity to develop new clean label crispy products.

"The combination of excellent taste and less dosage will be in favour of both consumers and manufacturers.

"The clean label trend is going on for quite a while now, but with this latest development we prove that cost savings can be combined with excellent performance."