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Successful show for More Than Meat

foodanddrinktechnology 2021-12-08
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Recently held in London, Food Matters Live 2015 proved to be a turning point in the growth of food brand More Than Meat, the company says.

The More Than Meat range uses a blend of plant proteins and wholefoods to make meals and snacks including burgers, sausages and casseroles. The foods are high protein and free from cholesterol, added fats, eggs, dairy and meat.

Following the event, the firm has received a lot of interest from investors at home and abroad, and on social media, hundreds of new fans have connected with the brand.

With such strong feedback on the taste and texture of the products, more than 150 sales leads were generated during the event. The company also made it to the final of the prestigious Unilever Foundry Dragons Den competition.

In addition, the team used the event to garner feedback and generate excitement around the launch of its next product, a Jerk Burger.

Founder Barry Honeycombe says, "All expectations have been exceeded at Food Matters Live. The feedback we received was a glowing endorsement of our absolute focus on quality, flavour and taste.

"The next phase in our growth will see us scale up our production and significantly grow our customer base."

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