Chris Draper, UK & Ireland Sales Manager/Key Account Lead, PureCircle by Ingredion – Beverages Category, says: “The sports nutrition category in EMEA is thriving – growing by more than 30% CAGR between 2016-2020."

"Additionally, the future outlook is also strong. The health and wellness trend is a key driver, opening up new mainstream product development opportunities as consumers increasingly look for food and beverages that offer functional health and lifestyle benefits."

"This blurring of category boundaries is expected to see the value of sports nutrition and reach €35 million by 2025. New product launch activity in sports nutrition in EMEA grew at more than double the global rate, experiencing a 31.2% CAGR between 2016-2020."

“However, for manufacturers of sports nutrition products, both consumer demands and formulation challenges must be addressed together to create market-accepted, innovative products."

"Our new Success in Sports Nutrition report details exactly how manufacturers can develop and formulate the sports nutrition products consumers want, with the ingredients, claims and great taste they prefer.”

The Success in Sports Nutrition report details the latest trends impacting the sports nutrition category and the growth opportunities for manufacturers.

It provides manufacturers with insights, research and guidance, to enable them to overcome key challenges when formulating reduced sugar, consumer-preferred sports nutrition products to deliver the ideal taste, texture, nutritional appeal and functionality.

Combining PureCircle’s global innovation and manufacturing expertise, with Ingredion’s industry leading formulation capabilities and broad ingredient portfolio, PureCircle™ by Ingredion is the world’s leading producer and innovator of stevia ingredients.

It helps food and beverage organisations of all sizes develop consumer-winning products using ingredients that optimise sweetness, minimise calories, enhance taste and deliver great texture.

By maintaining ownership of and visibility over every single step of the stevia process, from production seedlings to farming and throughout its proprietary product process, it ensures all of its stevia ingredients are sustainably grown and fully traceable.