Related Searches: Tea Vitamin Nutrients Ingredients paper cup packing

Food & Health Ingredients
Health & Nutrition
Processing & Packaging
Starch & Starch Derivatives

Top trends for food and beverage in 2019

naturalproductsinsider 2022-06-15
Share       

This month, Innova Market Insights presented its top trends for food and beverage in 2019:

Discovery: The adventurous consumer

According to Innova, two out of three U.S., U.K. and Chinese consumers agreed that they "love to discover new flavors." Brands have been taking advantage of this desire to try new things through the use of terms like "discovery," "explore," "uncover," "unveil" and "unravel" on packaging.

Unexpected flavor blends, like turmeric chai and cinnamon, or spicy candies and savory yogurts, are also drawing customers in. Consumers can also be interested in products that dont just taste unique, but also present a fresh look. Innova cited Hersheys glow-in-the-dark packaging as an example of an eye-catching idea.

The plant kingdom

Forty percent of people across the world said they are trying to be healthier by increasing their consumption of fruits and vegetables, according to Innova. Thus, brands have been emphasizing the fact that they are plant-based, or that they incorporate fruits and vegetables among other ingredients. For example, a maker of a beef patty created and advertised a new product that featured vegetables and seeds mixed into the burger.

On the other hand, the plant-based trend has grown alongside a counter-trend: premium meats. While some consumers are looking to reduce meat consumption altogether, others are looking to be healthier by choosing high-quality, grass-fed, antibiotic- and hormone-free meats.

Alternatives to all

Innova found that 50 percent of U.S. consumers reported health as their reasoning for purchasing bread, meat or dairy alternatives. Other motivations for doing so included variety in diet, novelty and sustainability concerns. Products with vegan claims have shown 46 percent annual growth.

While dairy and meat alternatives have been growing in popularity for a while, these arent the only traditional foods spawning alternatives – some newer trends include fish, alcoholic beverage, pasta/pizza and egg alternatives. Some consumers are also seeking new ways to get their protein, including from pea and insect protein powders rather than whey.

Green appeal

Consumers are showing that they want the brands they buy to be environmentally conscious. Innova found 64 percent of U.S. and U.K. consumers expect companies to invest in sustainability. Some companies have found creative ways to do so, like by creating new products from materials that are usually wasted or creating alternatives to single-use plastics.

Snacking: The definitive occasion

Millennials rely on snacking more than ever – 63 percent of them said they are replacing meals with snacks because of busy schedules, Innova said. For many, though, sweet snacks wont cut it. Innova found that vegetable-based snacks are growing faster than any other snack category, including fruit-, rice- and root-based snacks.

E-newsletter

Subscribe to our e-newsletter for the latest food ingredients news and trends.

Tags

Recommended Products

Medicine packaging NO.CFA—57

Medicine packaging NO.CFA—57

Lucid Ganoderma Extract

Lucid Ganoderma Extract

Industrial Homoqenizer

Industrial Homoqenizer

Laboratory Homoqenizer

Laboratory Homoqenizer

Consumer Goods

Consumer Goods

Woojamark W30+ TTO Printer

Woojamark W30+ TTO Printer

DZ600/4SB Vacuum Packager

DZ600/4SB Vacuum Packager

Vitamin D2 powder 500cws

Vitamin D2 powder 500cws

Top

SJGLE B2B Website : 中文版 | ChineseCustomer Service: 86-400 610 1188-3 ( Mon-Fri 9: 00-18: 00 BJT)

About Us|Contact Us|Privacy Policy|Intellectual Property Statement

Copyright 2006-2023 Shanghai Sinoexpo Informa Markets International Exhibition Co Ltd (All Rights Reserved). ICP 05034851-121