Two indulgent food brands centered on social justice have joined forces to eradicate modern slavery and child labor in the chocolate industry. Working with Fairtrade chocolate, Ben & Jerry’s and Tony Chocolonely’s have released new flavor varieties under each of their ranges, basing these new sweet launches on each other’s brand offerings.

Chocolatey Love A-Fair is the newest flavor rollout from Ben & Jerry’s based on Tony’s milk caramel sea salt bar. Meanwhile, Tony’s Chocolate Love A-Fair has been introduced, inspired by Ben & Jerry’s Strawberry Cheesecake and Chocolate Fudge Brownie ice cream flavors.

The cocoa beans from these new chocolate treats are sourced through Tony’s Open Chain, which helps companies take steps to end modern slavery and child labor in the chocolate industry. 

“We began this journey seven years ago, when we first partnered with Fairtrade co-ops in Côte dIvoire, and this is the exciting next step in our cocoa journey as we amplify our commitment to farmers, equity and ethical sourcing,” remarks Cheryl Pinto, Ben & Jerrys global head of values-led sourcing. 

“Tony’s Open Chain enables us to combine traceability with sourcing principles that naturally align to Ben & Jerrys mission and supports cocoa farmers to meet high standards on social and environmental practices while strengthening their co-operative.”

New launches under Ben & Jerry’s Tony Chocolonely’s team-up (Credit: Ben & Jerry’s and Tony Chocolonely’s).Tony’s Open Chain
Ben & Jerry’s is well-known for its public stance on humanitarian issues, as the classic ice cream maker has been previously embroiled in discord with its parent company Unilever for discontinuing sales in Israeli settlements in the occupied West Bank.

As part of its latest move, the frozen treat maker will begin converting its ice cream portfolio to Tony’s Open Chain, prioritizing equitable and fair cocoa in its ice cream base mix. 

Ben & Jerry’s states that it already pays farmers a Fairtrade Premium for their cocoa beans through an ongoing partnership with Fairtrade and boosts this further by paying a Living Income Reference Price. 

As part of Tonys Open Chain, Ben & Jerry’s will now also commit to Tony’s 5 Sourcing Principles, which means, among other things, also paying a fee to further support the partner co-operatives in Côte dIvoire.

As it converts to buying cocoa directly from eight partner co-operatives in Côte dIvoire, Ben & Jerry’s will not only get to know which farmers produce the beans that go into their chocolatey ice cream but also under which social and environmental circumstances they are grown. 

Full traceability and transparency of the cocoa supply chain are crucial to achieving social justice for cocoa farmers – and to enable dignified livelihoods.

“Embracing the 5 Sourcing Principles of Tony’s Open Chain means unlocking the key elements to driving strong trading relationships and thriving cocoa communities,” remarks Pinto.

“I am confident that, together, we can make big strides toward eradicating modern slavery and child labor, stopping deforestation, and improving the livelihoods of West African cocoa farmers,” says Joke Aerts, Open Chain lead for Tony’s Chocolonely.

Cleaning up the chocolate chain
This move comes at a pivotal time when humanitarian issues are more prominently spotlighted. Nestlé was among the most recent food giants to back this cause, unveiling an initiative to mitigate child labor risks in cocoa production alongside advancing regenerative agriculture practices and gender equality.

While there is a critical need to explore alternative sources for cocoa, Finnish food industry giant Fazer recently began researching cell-based chocolate, which will cultivate confectionery ingredients completely without the need for traditional farming inputs.