BrewDog Distilling Co. launches Bad Beer Vodka

FoodBev Media 2022-10-28

Tag: BrewDog

BrewDog has launched a new vodka in three flavours, made from beer that does not meet the company’s standards.

Instead of being wasted, the below-standard beer batches are transported across the road to BrewDog’s new distillery, wher it is processed to create the new vodka.

Available in three flavours, original, vanilla toasted marshmallow and tropical guava, the vodkas are packaged in recycled glass bottles and labelled with wood pulp, in line with BrewDog’s commitment to the environment.

The waste-reducing vodka boosts the company’s existing ecological credentials: an anaerobic digestor and 9,308-acre planting and peatland restoration projects, affirming BrewDog’s position as a carbon-negative business.

James Watt, CEO of BrewDog, commented: “This is a hugely exciting launch for BrewDog and BrewDog Distilling Co, highlighting both businesses’ commitment to the environment. We are looking forward to continuing our research into new ways to prevent wastage in our industry.”

The vodkas are available nationwide in Tesco stores and on the company’s website, for an RRP of £20 per 700ml, 40% ABV.

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