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Campari Group has acquired a minority stake in global spirits incubator Catalyst Sprits, for an undisclosed sum.
based in London, UK, Catalyst Spirits aims to create and nurture “digitally-native” premium brands, bringing them to market rapidly and supporting their retail, ecommerce and distribution activities.
The company’s portfolio includes Oceanus Hibernicus, a blend of Irish whiskey and Scotch malt whisky, as well as other ongoing developments.
Catalyst Spirits is also a shareholder of the banana-flavoured Kentucky bourbon brand, Howler Head, which Campari purchased a 15% stake in (for $15 million) back in August 2022.
Howler Head is available in the UK and Canada, with further global expansion planned for 2023.
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