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Premier Foods-owned Cadbury cakes has expanded its celebration and whole cake portfolio with two new cake flavours – Cadbury Dairy Milk Caramel Layer Cake and Cadbury Crunchie Celebration Cake.
The latest duo of products has been created to appeal to consumers seeking cakes suitable for large groups and sharing occasions.
Mathew Bird, brand director at Premier Foods, commented: “Consumers are demanding constant flavour innovation within the whole cake category. These launches provide an opportunity for retailers to bring the whole cake category to life and respond to the latest shopper demands for added value and celebration treats from brands they recognise and trust.”
The Cadbury Dairy Milk Caramel Layer Cake and Cadbury Crunchie Celebration Cake are now available in UK stores. The Cadbury Dairy Milk Caramel Layer Cake has an MSRP of £4 and serves eight while the Crunchie Celebration Cake has an MSRP of £13.50 and serves 14.
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