Gen Z Really Loves Food and Beverage Brands – Especially M&Ms

Food Industry Executive 2022-11-08

Tag: Consumer Preferences

Food and beverage brands made a great showing on Morning Consult’s list of Gen Z’s Favorite Brands for 2022. A full half of the 40 brands on the list are F&B products. M&Ms came in the highest at #5.

Here are all of the F&B brands that made the list, in order. All of them have a favorability rating of more than 70% among Gen Z:

M&Ms
Doritos
KitKat
Oreo
Gatorade
Cheetos
Sprite
Pringles
CapriSun
Skittles
Chips Ahoy
Twix
Domino’s
Coca-Cola
Cinnamon Toast Crunch
Snickers
Kool-Aid
Subway
Reese’s
Lunchables

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