Consumer markets

More than 8 in 10 consumer markets execs think a recession will occur in the next six months. After macroeconomic conditions, they’re most concerned about a decline in purchasing power and more frequent and/or broader cyber attacks. 

To address the economic conditions, execs plan to cut costs, make acquisitions or divestitures, and hire to drive growth in specific areas. On the bright side, 81% are confident that their companies will still be able to make progress on environmental issues.

Industrial products

After macroeconomic conditions, industrial products execs are most concerned about more frequent and/or broader cyber attacks and the Federal Reserve’s tightening cycle.

PwC notes that “U.S. industrial production has been holding its own,” even with increasing interest rates and inflation. More than three-quarters (78%) of execs are mostly or completely confident in achieving their near-term growth goals. They are also confident about their ability to make acquisitions.

To address the economic conditions, execs plan to reduce the number of full-time employees, make changes to their strategic planning, and shift their products and services mix. More than one-quarter (28%) also plan to move business out of China.