Berry has developed a more sustainable solution for the packaging of Norwegian ice cream producer Diplom-Is’ Royal brand by replacing the company’s previous carbon black colour containers with new, non-carbon black versions.

The non-carbon black plastic packaging is detectable by the Near Infra-Red (NIR) scanners used for waste sorting processes, making the containers identifiable for recycling purposes to recycle the ice cream containers.

Anne-Lene Molland, communications manager at Diplom-Is explained: “We are always on the lookout for more sustainable and affordable packaging solutions for our products so when we got the opportunity to switch our premium ice cream brand Royal to non-carbon black containers, the choice was easy.

“We are very satisfied with the result. The new black enables proper sorting of Royal ice cream containers at local recycling and sorting facilities, which can save significant amounts of virgin plastic material. We have been very thorough in our approach by successfully testing the non-carbon black containers at two local recycling plants in Norway, as well as at a sorting plant in Germany.”