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Good Guys Bakehouse introduces savoury biscuit melts range

FoodBev Media 2022-11-23
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Tag: snacks

Good Guys Bakehouse has introduced a new range of savoury biscuit melts.

Good Guys Biscuit Melts are available in two flavours: cheddar and peppered. The wafer-based biscuits are baked with real ingredients and are naturally low in fat and calories.

Good Guys Cheddar Biscuit Melts contain 65% less fat per 100g than regular cheddar biscuits, while Good Guys Peppered Biscuit Melts contain 50% less fat per 100g than other peppered biscuits.

Steve Monk, founder of Good Guys Bakehouse, said: “Our mission with Good Guys is to bring much-needed innovation to grow the savoury biscuits category. This means keeping it simple, with great tasting healthier snacks baked with real ingredients.”

He continued: “Whilst many shoppers look to savoury biscuits for a wholesome, healthier choice, we found most of the savoury snack biscuits to be high in fat and calories, with this segment offering little to health-conscious consumers”. 

“Unlike many brands that spray flavourings and extra oils onto their snacks, we simply bake in real ingredients.  This means our biscuits don’t just taste real, they’re low in fat and calories, too, for guilt-free snacking on the sofa.”

The Good Guys Biscuit Melts will be available at Sainsbury’s and Ocado stores from January 2023.

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