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Whatever Brands and Valeo Snackfoods partner to launch Barratt’s soft drinks range

FoodBev Media 2022-11-25
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Whatever Brands has partnered with Valeo Snackfoods to launch a new range of soft drinks under the confectionery brand, Barratt.

The soft drinks are made with real fruit juice and taste like the brand’s sweets. The fat-free range contains less than 5g of sugar per 100ml, which is said to be cutting any sugar tax.

The company said: “For over 150 years, Barratt has been creating fun, wonder and excitement with their tongue-twisting range of sweets. Today they have a huge range of confectionery from their full-on fruity Fruit Salad creations to their super sour Wham bars”.

The 850ml soft drinks will be available nationwide in Home Bargains, B&M Bargains and Heron Foods from this month.

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