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Asahi enters low and no category with Super Dry 0.0%

FoodBev Media 2022-12-01
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Tag: Asahi

The European and International business of beer giant Asahi has announced the international launch of its alcohol-free beer, Asahi Super Dry 0.0%.

Asahi Super Dry 0.0% offers a zero-alcohol version of the Asahi Super Dry beer, with “the exact same signature crisp, refreshing, super dry taste that has led Asahi Super Dry to be the number one selling beer in Japan”.

Asahi’s master brewers take the base recipe of Asahi Super Dry through a process of de-alcoholisation to create the finished beer at 0.0% ABV.

Asahi Super Dry 0.0% will be available across eight markets worldwide in 2023, beginning with its launch in the UK and Ireland in January.

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