Confectionery brand Perfetti Van Melle has launched new Mentos Sour Gum, available to purchase in two flavours: Sour Apple and Strawberry.

Kim McMahon, brand manager of Mentos Gum, said: “Research shows that tangy sour flavours hold more appeal for younger demographics than traditional mint flavours. Delicious tangy Mentos Sour Gum will introduce younger consumers to the Mentos Gum brand and improve category consideration for the rest of the range.”

She continued: “We’ve given a lot of thought to the taste experience during development – the crunchy outer shell gives way to the satisfying texture of the liquid fruit centre, combining to give this this delicious sugar free gum its unique sour taste.”

Mentos Sour Gum is available in selected UK retailers at a RRP of £1.