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Lavazza to buy online coffee platform MaxiCoffee – Reuters

FoodBev Media 2022-12-05
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Italian coffee producer Lavazza has made a binding offer to acquire online coffee company, MaxiCoffee, according to Reuters.

based in France, MaxiCoffee sells coffee and tea products. In addition to its online platform, the company operates through about 60 retail outlets.

The acquisition will see Lavazza strengthen its position in France and e-commerce.

“Our strategy is to support the further development of MaxiCoffee, which will maintain its profile as a multi-brand e-commerce platform and remain independent,” said Lavazza CEO Antonio Baravalle, cited by Reuters.

MaxiCoffee founder Christophe Brancato will reinvest in the company’s capital with a minority stake. No financial details were disclosed.

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