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New Food and Beverage Product Launches, December 5 – 9

Food Industry Executive 2022-12-12
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There’s something for everyone in this week’s roundup of new food and beverage products — from a soup kit for post-breakup recovery to celebratory confetti cake cookies.

BUILT Bar: New Flavors and Holiday Tin

Makers of the protein-packed nutrition bar BUILT Bar recently added a new White Chocolate Peppermint granola bar variety and a limited-edition holiday tin for gift-giving. The brand is also bringing back two fan favorite flavors — Coconut Brownie and cookie Dough.

The new products are now available for purchase on the BUILT Bar website.

Pacific Foods: Broken Hearts Soup-port Soups

based on research showing that more than half of Gen Z and Millennials have or know someone who has gone through a December break-up, Pacific Foods is releasing a limited line of Broken Hearts Soup-port Soups. 

The kit includes three comforting soups:

  • It’s Not Me, It’s You Chicken Noodle Soup
  • Broken Heart(y) Vegetable Soup
  • Seeing Red Tomato Bisque

The brand’s website includes more information and a chance to win a Soup-port Kit.

18 Chestnuts: Mountain Mushroom Soup

Soup season is here, and better-for-you brand 18 Chestnuts just launched its latest flavor — Mountain Mushroom — to celebrate.

The new soup includes portobello, shiitake, and porcini mushrooms as well as dates, ground flaxseed, and the brand’s signature spices. It boasts high values of Vitamin B2, B5, B6 to help boost energy levels and break down carbohydrates. 18 Chestnuts is also free of gluten, dairy, and soy and contains no added sugars and less than half the sodium of other brands.

Consumers can purchase 18 Chestnuts’ soups through the brand’s website, on Amazon, or at selec stores nationwide. 

Chips Ahoy!: Chewy Confetti Cake cookies

To celebrate the new year and the brand’s upcoming 60th birthday, Chips Ahoy! is launching a new cookie variety — Chewy Confetti Cake cookies. 

The cookies are confetti cake-flavored and decorated with rainbow sprinkles. Beginning in January, they’ll be available in stores nationwide for a suggested retail price of $4.99 per package.

Kellogg’s: New Special K Flavors

Kellogg’s has three new additions to the Special K family:

  • Oat Crunch Honey ($4.99 for a 13.5-oz box; $5.99 for a 20.2-oz box)
  • High Protein ($7.49 for a 12.4-oz box; $8.49 for a 15.5-oz box)
  • Zero ($7.49 for a 6.3-oz box; $8.49 for a 7.7-oz box)

Special K Oat Crunch Honey is a crispy, crunchy cereal with multigrain honey-flavored flakes and vanilla-oat clusters. High Protein has the brand’s highest protein offering yet (20 grams per serving) and a chocolate almond flavor. And Zero contains zero grams of sugar and only 2 net carbs while offering 18 grams of plant-based protein. 

All new varieties will be available at nationwide retailers starting this month.

milkadamia: Milk Tea

milkadamia will soon be adding a new multi-serve Milk Tea to its lineup. 

The ready-to-drink Milk Tea is lightly sweetened and combines black tea with the brand’s macadamia milk. It contains just 100 calories per serving and is also the first in the U.S. to be packaged in 32-oz cartons, which reduces packaging waste compared to single-serve teas.

The new product will be available in January at major retailers, priced at $6.99. 

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